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Nike MAG Auction 2011 Final Numbers

We all watched the Nike MAG go live on eBay. Some of us bid, and a select few even won. The auctions have ended and the numbers are in. Thanks to some statistical analysis from our friends over at Nike Talk, we go inside the numbers on the biggest sneaker release of the year. What did it take to get the Marty McFly Nike’s in your size? What was the best day to bid? How much money was raised towards Parkinson’s research? Find out all this and more.

Highest winning bid:

$5,744.44 for a size 10

Lowest winning bid:

$2,955.00 for a size 8

Total amount raised per day:

Day 1 = $911,927.34
Day 2 = $647,539.91
Day 3 = $554,120.31
Day 4 = $508,077.50
Day 5 = $511,112.10
Day 6 = $492,481.97
Day 7 = $488,076.90
Day 8 = $499,851.16
Day 9 = $511,479.82
Day 10 = $570,523.52

Total Amount Raised:

$5,695,190.53

Size Distribution by Day:

Day 1 & 2
Size 7 – Qty 13
Size 8 – Qty 13
Size 9 – Qty 30
Size 10 – Qty 40
Size 11 – Qty 30
Size 12 – Qty 15
Size 13 – Qty 9

Day 3, 4, 5, & 6
Size 7 – Qty 6
Size 8 – Qty 26
Size 9 – Qty 32
Size 10 – Qty 35
Size 11 – Qty 25
Size 12 – Qty 14
Size 13 – Qty 12

Day 7 & 8
Size 7 – Qty 5
Size 8 – Qty 26
Size 9 – Qty 33
Size 10 – Qty 36
Size 11 – Qty 25
Size 12 – Qty 14
Size 13 – Qty 11

Day 9 & 10
Size 7 – Qty 5
Size 8 – Qty 26
Size 9 – Qty 32
Size 10 – Qty 38
Size 11 – Qty 25
Size 12 – Qty 13
Size 13 – Qty 11

Total number of bids per day:

Day 1 – 5389
Day 2 – 3558
Day 3 – 3713
Day 4 – 3352
Day 5 – 3881
Day 6 – 3117
Day 7 – 3582
Day 8 – 3657
Day 9 – 3891
Day 10 – 4324
Total38,464

Highest and Lowest Selling Price for Each Size:

Size 7 – High – $5,331.88 on Day 1, Low – $2,300.00 on Day 6
Size 8 – High – $6,100.00 on Day 1, Low – $2,500.00 on Day 4
Size 9 – High – $6,300.00 on Day 1, Low – $3,050.00 on Day 5, 6 & 9
Size 10 – High – $9,959.00 on Day 1, Low – $3,200.00 on Day 6
Size 11 – High – $7,600.00 on Day 1, Low – $3,350.00 on Day 8
Size 12 – High – $8,100.00 on Day 1, Low – $3,100.00 on Day 7
Size 13 – High – $7,875.00 on Day 1, Low – $2,750.00 on Day 7

All data courtesy of Mugen EP and Adrian “Abstractly” of NikeTalk. Props to RetroKid.

© Ian Stonebrook for NiceKicks.com, 2011. | Permalink | 27 comments |
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Source: Nice Kicks
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Fast Company and designer Mikey Burton created an infographic taking a look at the multibillion-dollar empire that is the Harry Potter franchise. Check it out after the jump.

Source: /Film
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HTC invades Belgian train stations with miniature Android army
The master of bizarre marketing ploys, HTC, has employed a more militant approach to its latest PR stunt. In a move apparently aimed at promoting the launch of a bunch of new Android phones (specifically the Flyer, Sensation, Incredible S, Desire S, and Wildfire S), the outfit meticulously filled railway stations in Antwerp, Brussels, and Namur with varied configurations of the little green monsters. While the stunt’s grabbed our attention, we’re happy the bantam buggers weren’t there to greet us at the outset of our morning commute. More pictures await you at the source link below.

HTC invades Belgian train stations with miniature Android army originally appeared on Engadget on Fri, 10 Jun 2011 20:21:00 EDT. Please see our terms for use of feeds.

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Source: Engadget
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You could enjoy that Big Mac in the peace and artery-clogging quiet of your local McDonald’s, or you could just catch the next flight to Stockholm, where Ronald apparently serves his meals with a side of interactive, outdoor gaming. It’s all part of something called Pick n’ Play — a new (and pretty ingenious) ad campaign that invites pedestrians to play a game of Pong on a giant Mickey D’s billboard, using only their smartphones. All you have to do is stand in front of the display, log on to Pick n’ Play’s site from your handheld, and wait for your phone to verify your location. From there, you’ll have to manipulate an onscreen paddle using your device’s touchscreen, while doing battle with a game that gets increasingly more difficult. Last thirty seconds, though, and you’ll get a free, lipid-drenched treat of your choice, courtesy of the Golden Arches. Best of all, you won’t even have to download an app to get your Pong on — putting you one step closer to that coronary you’ve always wanted. Trot past the break to see it for yourself.

Continue reading McDonald’s interactive Pong billboard brings big-screen elation, tomorrow’s lunch

McDonald’s interactive Pong billboard brings big-screen elation, tomorrow’s lunch originally appeared on Engadget on Sun, 05 Jun 2011 23:58:00 EDT. Please see our terms for use of feeds.

Permalink The Next Web  |  sourcePick n’ Play  | Email this | Comments

Source: Engadget
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Filed under: Marketing/Advertising, Hatchback, Volkswagen

volkswagen golf r edible ad

Ever heard someone say their car eats up the road? Volkswagen is taking that phrase to a whole new level in a new print ad for the 2012 Golf R. Placed between the pages of South Africa’s Auto Trader magazine, the road on the page is edible… as in, you can literally eat this road.

We're not sure how many calories this will add to your daily intake (perhaps you could figure it out… VW says the page is made from glutinous rice flour, water, salt, propylene glycol FD&C color and glycerine). Also, we'd wager that this page needs some Ranch dipping sauce or Red Hot (or both) to make it remotely tasty.

Regardless, it’s a smart bit of advertising, and we expect that auto repair shops across South Africa are filled with Auto Trader mags bearing teeth marks.

VW creates edible print ad for Golf R originally appeared on Autoblog on Fri, 27 May 2011 18:00:00 EST. Please see our terms for use of feeds.

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Source: Autoblog
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In the end, the only thing that could take down the Na’vi was full frontal nudity. Among its many box office records, Avatar held the single day box office record in Hong Kong, grossing 2.63 million Hong Kong dollars on its opening day. That record has now fallen, though, as a 3D soft core porno film called 3D Sex and Zen: Extreme Ecstasy made HK$2.78 million (the equivalent of $340,ooo U.S.) on its opening day on just 73 screens, eventually grossing HK$17 million over its opening weekend.

3D Sex and Zen: Extreme Ecstasy is a remake of a 1991 film of the same name about a sexually frustrated teacher in ancient China who gets wrapped up in the harem of a new friend. Featuring full nudity and “camouflaged lovemaking” but no actual penetration, Sex and Zen is billed as “the world’s first 3-D erotic film” Learn more about it and watch the trailer after the break.

Though Sex and Zen is billed as “the world’s first 3-D erotic film,” producer Stephen Shiu, admits that a 2010 South Korean feature called Natali actually beat it to the punch. Still, he told NPR that audiences desire 3-D erotic movies:

We met people’s expectations. People have always thought that you need 3-D technology for this kind of content. So people were very curious.

Sex and Zen received a Restricted rating, meaning only people 18 and over could get in and it would need to be cut to be released in different territories. However, reports are that more than half the viewers on its opening weekend in Hong Kong were people who live in mainland China and traveled to evade the censors and see the movie.

Here in the West, pornography is an multi-billion dollar business and that’s with most of the money made on DVD and online. The market for theatrical porn is almost non-existent. However, with Sex and Zen opening not only just in China, but in Australia, South Korea, France, Italy and India in the coming months, maybe 3D will change that in some way.

Here’s the trailer for the film, which is directed by Christopher Sun Lap Key and stars Hara Saori, Suo Yukiko and Vonnie Liu.

Even the beautiful girls can’t save the blatant and terrible uses of 3D here. Would you pay to see this movie?

Source: NPR

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Source: /Film
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Whoa! In the world of big-time lawsuits, this must be just about the biggest. The Wall Street Journal is reporting that Apple has sued Samsung Electronics for copying “the look and feel” of its iPad tablet and iPhone smartphone. This relates to the Samsung Galaxy S 4G, which bears more than a passing resemblance to the iPhone 3G / 3GS models, and the slightly less obvious Epic 4G, Nexus S, and Galaxy Tab (presumably the older 7-inch model, since the newer ones aren’t out yet) devices. The claim for intellectual property infringement is phrased as follows:
“Rather than innovate and develop its own technology and a unique Samsung style for its smart phone products and computer tablets, Samsung chose to copy Apple’s technology, user interface and innovative style in these infringing products.”
The lawsuit was filed in the Northern District of California on Friday and seeks injunctions against Samsung, damages (both actual and punitive), and a finding that the infringement was willful. Lest we forget, the rarest outcome in such legal tussles is for an actual judgment to actually be handed down, so the greatest likelihood is that this will just lead to another round of grudging handshakes and licensing going one way with money going the other way, but still, it’s fun to see the big dogs barking at each other.

Another aspect to these proceedings that shouldn’t be overlooked is that, on the software front, they boil down to iOS versus Android (again). When Apple calls Samsung uninventive in its user interface, it’s talking more about Android’s perceived imitation of the iPhone’s interface than whatever TouchWiz tweaks Samsung has slapped on top. And hey, if you’re going to sue Google indirectly, you can’t leave a major player like Samsung outside the courtroom, it just wouldn’t be fair.

Apple sues Samsung for ‘copying’ the iPhone and iPad originally appeared on Engadget on Mon, 18 Apr 2011 16:04:00 EDT. Please see our terms for use of feeds.

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Source: Engadget
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A report commissioned by the World Bank’s infoDev unit has cast fresh light on one of the more fascinating aspects of our brave new interconnected world: the virtual economy. The “third-party gaming services industry” — where wealthy but impatient players have someone else grind away at online games for them in exchange for monetary reward — is one of the focal points of the study, chiefly owing to it having generated revenues in the region of $3 billion in 2009 and now serving as the primary source of income for an estimated 100,000 young folks, primarily in countries like China and Vietnam. What’s encouraging about these findings is that most of the revenue from such transactions ends up in the country where the virtual value is produced, which contrasts starkly with some of the more traditional international markets, such as that for coffee beans, where the study estimates only $5.5 billion of the $70 billion annual market value ever makes it back to the producing country. The research also takes an intriguing look at the emerging phenomenon of microwork, which consists of having unskilled workers doing the web’s version of menial work — checking images, transcribing bits of text, bumping up Facebook Likes (naughty!), etc. — and could also lead to more employment opportunities for people in poorer nations. To get better acquainted with the details, check the links below or click past the break.

Continue reading World Bank report finds selling virtual goods in games more profitable than ‘real’ economy

World Bank report finds selling virtual goods in games more profitable than ‘real’ economy originally appeared on Engadget on Sat, 09 Apr 2011 04:38:00 EDT. Please see our terms for use of feeds.

Permalink BBC  |  sourceinfoDev (PDF), Virtual Economy Research Network  | Email this | Comments

Source: Engadget
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Filed under: Etc., Marketing/Advertising, Toys/Games

hot wheels loop advertisement

Hot Wheels throws Columbia for a loop – Click above for image gallery

Diecast cars are a fun distraction regardless of your age, in fact, we’ve got a few on our desk at this very moment. Hot Wheels may be the king of scale-car fun, but its marketing department likes to think big.

Recently, we saw how it turned a historic Australian building into a 3D racetrack. Now it’s apparently focused its creative attention on Bogota, Colombia. Going low-tech this time, Hot Wheels has placed a giant ‘loop’ in the middle of an overpass.

It’s certainly more eye-catching than a traditional billboard, and it still gets the message across that Hot Wheels are all about fun. Thanks for the tip, Andrew!

Gallery: Hot Wheels Full-Size Outdoor Advertisement

Hot Wheels Full-Size Outdoor AdvertisementHot Wheels Full-Size Outdoor AdvertisementHot Wheels Full-Size Outdoor AdvertisementHot Wheels Full-Size Outdoor Advertisement
[Source: Paper-Plane.fr (translated)]

Hot Wheels gets playful with full-scale advertisements originally appeared on Autoblog on Wed, 06 Apr 2011 16:57:00 EST. Please see our terms for use of feeds.

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Source: Autoblog
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made-in-china-pillow-surprise-1_0.jpg

Even Chinese were surprised at the rather disturbing contents of a too cheap for comfort made in China pillow.

made-in-china-pillow-surprise-2_0.jpg
made-in-china-pillow-surprise-3_0.jpg
made-in-china-pillow-surprise-4_0.jpg
made-in-china-pillow-surprise-5_0.jpg

The object above is apparently an empty cigarette packet – fortunately, sewage is just too valuable to find its way into a mere pillow.

punching-bag.jpg

A made in China punching bag offers quality along similar lines – why use sand when you can use rubbish?

At least the items did not explode.

Source: Sankaku Complex
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